The Creative Equity Roadmap is developed in partnership between Creative BC and Elevate Inclusion Strategies. This resource was developed as an industry-focused support to increase cultural competence and inclusive practices within the motion picture industry's businesses and systems. It complements the Creative Pathways project, which is focused to serve British Columbians seeking access to careers in the motion picture industry.

The Creative Equity Roadmap is intended to serve Justice, Equity, Decolonization, Diversity and Inclusion (JEDDI) work across the motion picture industry in B.C. It is:

    • a starting point, an invitation for collaboration and a contribution to the many important public materials being generated;

    • focused on supporting industry - the creative businesses, organizations and companies, recognizing that employers, labour organizations and industry associations have a particularly important role to play in changing systems;

    • intended as a practical approach, offering a high level framework for understanding the steps required as an organization for advancing the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • offers a shared language and method centering on Commitments and People Practices by which B.C.'s motion picture industry may collectively consider and advance the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • seeks to amplify the growing network of resources available in B.C. and Canada to support our collective work in this evolving field.

Home 5 Creative Equity Roadmap 5 Best Practices 5 Reelworld #HerFrameMatters Research Study and Protocol Guideline

Reelworld #HerFrameMatters Research Study and Protocol Guideline

Creative Equity Roadmap

The #HerFrameMatters Research Study and Protocol Guideline aim to revolutionize the historical practices of the Canadian screen industries by changing the stereotypical depictions of Black, Indigenous and Women of Colour in Canadian screen content; improving the working conditions of Indigenous and racialized women in our industry; and fostering the creation of more authentic and nuanced women characters on screen.

The protocols outlined in the document are culturally appropriate and ethical guidelines in compliance with Narrative Positioning policies as required by the major funding bodies. It’s time to rethink how we tell stories and represent Canadians both to themselves and to the world. Read more here.

Read the Protocol Guidelines here