Now in its 15th year, National Tourism Week (NTW) is a dynamic, weeklong social media campaign organized by the Tourism Industry Association of Canada (TIAC).
Taking place April 7–11, 2025, NTW serves as a platform to highlight the pivotal role of tourism in Canada.
TIAC, along with its partners, invites all Canadians to partake in celebrating the nation’s finest offerings to the world under this year’s theme:
Canada: Powered by Tourism
Tourism is a cornerstone of Canada’s prosperity. It creates 1 in 10 jobs nationwide, infusing the economy with over $100 billion in expenditure.
But the significance of tourism goes beyond economic impact – it enriches Canada’s cultural fabric, reflecting the diverse ideals, people, and communities of this nation.
Learn more about how to get involved in this campaign on the official website.