The Creative Equity Roadmap is developed in partnership between Creative BC and Elevate Inclusion Strategies. This resource was developed as an industry-focused support to increase cultural competence and inclusive practices within the motion picture industry's businesses and systems. It complements the Creative Pathways project, which is focused to serve British Columbians seeking access to careers in the motion picture industry.

The Creative Equity Roadmap is intended to serve Justice, Equity, Decolonization, Diversity and Inclusion (JEDDI) work across the motion picture industry in B.C. It is:

    • a starting point, an invitation for collaboration and a contribution to the many important public materials being generated;

    • focused on supporting industry - the creative businesses, organizations and companies, recognizing that employers, labour organizations and industry associations have a particularly important role to play in changing systems;

    • intended as a practical approach, offering a high level framework for understanding the steps required as an organization for advancing the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • offers a shared language and method centering on Commitments and People Practices by which B.C.'s motion picture industry may collectively consider and advance the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • seeks to amplify the growing network of resources available in B.C. and Canada to support our collective work in this evolving field.

Home 5 CER Blog 5 Researchers, Writers And Actors Highlight And Tackle Ageism In Hollywood

Researchers, Writers And Actors Highlight And Tackle Ageism In Hollywood

Creative Equity Roadmap

Over the last five years, Hollywood actors have become increasingly verbal about ageism in the industry, in some cases joining forces to address disparities and increase opportunities for older adults. Reports from the University of Southern California’s Annenberg’s Inclusion Initiative have highlighted the prevalence and portrayal of characters age 60 and above. Partnering with Humana in 2016, the Initiative continues to unveil the fact that seniors are not only underrepresented on screen but also misrepresented.

Discover How to Tackle Ageism in Film