Creating Honest Music with JJ Adrian

Hailing from Vancouver, BC, JJ Adrian is a singer-songwriter on a mission to create honest and soulful music that resonates with listeners on a profound level. Armed with a degree in Music Business from Berklee College of Music, Adrian seamlessly navigates the intricacies of the industry–not only as a musician but also as a music marketing professional. His works, adorned with sincerity and authenticity, have found homes in commercials for Pepto Bismol, eBay Motors, and Mercedes Benz China.

JJ Adrian expresses gratitude for the pivotal support received from Creative BC for his latest project: the music video for his single “Joyride.” Adrian gathered his circle of friends and shot the visually captivating video at the York Theatre. This backing played a crucial role in bringing his artistic vision to life, marking a significant milestone in his musical journey.

Every song released by JJ Adrian holds a special place in his heart, collectively paving the way for his highly anticipated debut album set to be released later this year. These past releases, marked by their emotional depth and sonic diversity, have served as stepping stones, informing and shaping the strategic rollout of “Joyride.” Adrian’s commitment to each project reflects his dedication to delivering music that transcends genres and resonates deeply with his audience, creating a rich and evolving narrative.

Rooted in gratitude and humility, JJ Adrian finds inspiration in the sacrifices and hard work of his parents, who migrated from the Philippines and Ghana for a better life in Canada. Musically, icons like Frank Ocean, Marvin Gaye, James Blake, and the legendary Stevie Wonder have left an indelible mark on Adrian’s creative soul. A personal encounter with Stevie Wonder in 2018, where Adrian had the unique opportunity to share “Joyride” at Wonder’s LA studio, remains a cherished memory, and a testament to the power of musical connections.

Encouraging aspiring artists, JJ Adrian underscores the importance of applying for support from Creative BC. He emphasizes the unforeseen opportunities that can arise from putting oneself out there, showcasing the potential for growth and collaboration in the dynamic landscape of the music industry. Adrian’s journey stands as a testament to the transformative impact of such support, proving that the right backing can elevate artistic visions to new heights. For those considering applying, JJ Adrian urges them to embrace the possibilities and seize the chance to share their unique voices with the world.

As JJ Adrian continues his musical journey, he stands at the threshold of an exciting new chapter. His upcoming debut album is a testament to his dedication and growth. Vancouver’s diverse music scene has given rise to an artist who connects authentically with his audience. JJ Adrian invites us to experience not just his music but a genuine expression of self: one that is both refreshing and real. The future holds promise, and with each new song, Adrian welcomes us to be a part of his unfolding story.

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