Creative BC announces 101 grants in support to emerging and established musicians through Amplify BC’s Career Development Program

Vancouver, B.C. (April 8, 2025) – Today, Creative BC announces 101 Amplify BC grants through the Career Development program (the Program), totalling $1.2M distributed to recipients across the province. 

The Career Development Program, launched in 2018 as part of Amplify BC, is funded by the Province of B.C. to support the growth, competitiveness, and sustainability of B.C.’s music industry. It fosters the economic and career development of both emerging and established B.C. artists in sound recording, marketing, and music video production. 

Since its inception, the program has supported 875 grants for artist projects, providing $9.8 million in funding to help develop B.C.’s music talent. These grants not only enhance artists’ earning potential but also drive economic activity across the industry, benefiting studios, recording professionals, producers, and music companies. Additionally, the program fosters audience development locally, nationally, and internationally by investing in the creation and marketing of intellectual property and strengthening artists’ digital presence.

Eligible activities include recording singles, EPs, and LPs for commercial release, producing music videos, live or recorded video performances, and a broad range of marketing initiatives such as photography, publicity, and tour promotion. Committed to equity and inclusion, the program prioritizes support for artists from systemically excluded groups, ensuring a more diverse and representative music industry. 

The following 101 emerging and established musicians will be granted from $2,400 to $30,000 for eligible activities: 

View a list of the recipients by program online here.    

The Career Development program is supported by the Province of British Columbia’s historic announcement made on April 19, 2023 of $22.5 million over three years for Amplify BC to build the province’s music talent and help launch careers. 

To learn more about the Career Development program, visit Creative BC’s website: www.creativebc.com/funding-programs/career-development 

Quotes: 

Honourable Spencer Chandra Herbert, Minister of Tourism, Arts, Culture and Sport
“Music is powerful. It inspires, connects, and moves us. We are proud to support B.C.’s incredible artists through Amplify BC. These grants ensure that musicians bring their unique concepts to life and drive economic activity—whether it’s recording new music, producing remarkable videos, or reaching new audiences. I can’t wait to hear what this year’s grant recipients create and achieve with this support.” 

Prem Gill, CEO, Creative BC 
“Amplify BC’s Career Development program empowers emerging artists to break through and supports established artists to thrive on the global stage. We’re proud to invest in 101 talented artists—each playing a vital role in B.C.’s dynamic music and sound recording ecosystem, which contributes $431 million to the province’s GDP.” 

Lindsay MacPherson, Executive Director, Music BC
“Amplify BC’s Career Development Program plays a crucial role in advancing B.C.’s diverse music community, providing artists with the resources they need to refine their craft, expand their audiences, and succeed in an increasingly competitive global market. This investment strengthens the infrastructure supporting our music community and enriches the cultural fabric of our province.” 

RUMPUS, Program Recipient
“Creative BC’s Career Development Grant has given me the platform to magnify my music and project vision on a global scale, reaching broader audiences and expanding my impact across the industry. The support has helped me build a talented team committed to the mission, enabled collaborations with top industry leaders in British Columbia, and strengthened the marketing efforts needed to showcase and unlock my project’s full potential.”

Media Contact:
Creative BC
Lisa Escudero
media@creativebc.com
+1 604-730-2235 

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About Creative BC
Creative BC is an independent non-profit society created and supported by the Province to sustain and help grow British Columbia’s creative industries: motion picture, interactive and digital media, music and sound recording, and magazine and book publishing. The society delivers a wide range of programs and services with a mandate to expand B.C.’s creative economy. These activities include: administration of the provincial government’s motion picture tax credit programs; delivery of program funding and export marketing support for the sector; and provincial film commission services. Combined, these activities serve to attract inward investment and market B.C. as a partner and destination of choice for domestic and international content creation. The society acts as an industry catalyst and ambassador to help B.C.’s creative sector reach its economic, social, environmental, and creative potential both at home, and globally. Website: www.creativebc.com