The fourth annual REEL Earth Day Challenge is back, running from April 8th to 19th. This yearly event, held in the lead-up to Earth Day on April 22nd, encourages local film crews, productions, sponsors, and industry stakeholders to raise funds for the Metro Vancouver Regional Parks Foundation, a registered charity supporting Metro Vancouver Regional Parks. Metro Vancouver Regional Parks Foundation works to protect biodiversity, combat climate change, and connect people with nature. 100% of the money raised goes directly to work that protects and preserves regional parks, where many B.C. film and television productions have filmed over the years.
Since 2021, the event has raised over $373,000 to build biodiverse, inclusive park spaces, and a more sustainable world. 20 park projects have been brought to fruition and 110 youth attended Indigenous-led summer camps at no cost to them.
This is a chance for B.C. film productions, who have consistently filmed in the regional parks over the years, to give back to those parks. Industry sponsors can also contribute to the top teams’ daily challenge totals, and the production that raises the most funds overall is recognized as the winner!
