The Creative Equity Roadmap is developed in partnership between Creative BC and Elevate Inclusion Strategies. This resource was developed as an industry-focused support to increase cultural competence and inclusive practices within the motion picture industry's businesses and systems. It complements the Creative Pathways project, which is focused to serve British Columbians seeking access to careers in the motion picture industry.

The Creative Equity Roadmap is intended to serve Justice, Equity, Decolonization, Diversity and Inclusion (JEDDI) work across the motion picture industry in B.C. It is:

    • a starting point, an invitation for collaboration and a contribution to the many important public materials being generated;

    • focused on supporting industry - the creative businesses, organizations and companies, recognizing that employers, labour organizations and industry associations have a particularly important role to play in changing systems;

    • intended as a practical approach, offering a high level framework for understanding the steps required as an organization for advancing the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • offers a shared language and method centering on Commitments and People Practices by which B.C.'s motion picture industry may collectively consider and advance the principles of Justice, Equity, Decolonization, Diversity and Inclusion;

    • seeks to amplify the growing network of resources available in B.C. and Canada to support our collective work in this evolving field.

Home 5 CER Blog 5 Unconscious Bias

Unconscious Bias

Unconscious biases, aka implicit biases, are defined as attitudes that affect our thoughts, decisions and actions, while remaining beyond our conscious awareness. It is suggested that unconscious biases affect everyone, and can lead to discriminatory behaviour, such as in hiring or commissioning decisions.

However, the idea of unconscious bias should be approached with caution. Unconscious bias training has become extremely popular in recent years, but studies have shown that this kind of training does not improve structural discrimination embedded in institutional, organisational or political systems. Unconscious bias has also been used to minimise responsibility for discrimination and excuse acts of racism. Ultimately the concept of unconscious bias is only effective as a tool to describe the limitations of those with power and privilege, the real change occurs when that power is distributed more equitably.

Cultural forces are believed to affect unconscious bias. Brain studies have indicated that people living in a society saturated with stereotypes will begin to make automatic associations between the stereotypes and reality.

Tools have been developed to help reveal unconscious biases. Tools like the Harvard Implicit Association Test, while critiqued, have attempted to provide a way to measure them.

Discover Unconscious Bias Resources Here