Vancouver, B.C. (February 12, 2025) – Creative BC announces $250,000 in funding to support 25 projects led by emerging and/or equity-seeking filmmakers in British Columbia. Designed to address systemic barriers in the motion picture industry, the Equity and Emerging...
Related News
Apply for the 2025 Signals XR Lab – Deadline March 3
The Signals XR Lab is a year-long program designed to elevate the creative and professional capabilities of early and mid-career Canadian and Indigenous XR producers. The key objective of the program is to foster the growth of the XR sector by offering mentorship,...
Call for Entries: 2025 City of Vancouver Book Award
Since 1989, the annual City of Vancouver Book Award has celebrated outstanding authors across all genres. These authors have contributed to the appreciation and understanding of Vancouver’s diversity, history and unique character. This year, the winning contributor...
British Columbia at Berlinale 2025
As one of the largest public film festivals in the world, Berlinale is a unique venue for artistic exploration and entertainment, attracting tens of thousands of visitors from around the globe each year. Running from February 13 to 23 in Berlin, this eleven-day event...
Reel Green™ Welcomes MPA Canada, Netflix and ICG 669 as New Partners

We are thrilled to announce that three new partners have joined the Reel Green™ advisory committee, alongside our existing partners, to help empower the motion picture industry to innovate and implement sustainable production practices.
We’d like to extend a warm welcome to: Motion Picture Association – Canada (MPA – Canada), Netflix and International Cinematographers Guild Local 669 (ICG 669).
“MPA Studios are dedicated to accelerating the transformation of the global entertainment business into a more sustainable industry,” said Wendy Noss, President, Motion Picture Association – Canada. “Under Creative BC’s leadership, Reel Green™ is mobilizing Canada’s production community! We look forward to working with local partners to support initiatives that educate, empower and inspire the adoption of industry best practices.”
All six of the MPA member studios – including Disney, Netflix, Sony Pictures, Paramount, Warner Bros., and NBCUniversal – individually and voluntarily take on a wide variety of green initiatives throughout the year. As members of the Sustainable Production Alliance, and partners in the Green Production Guide, they are collectively dedicated to accelerating the transformation of the entertainment business into a more sustainable industry.
With Netflix’s initiative Net Zero + Nature: Our Commitment to the Environment, their plan is to accomplish “net zero green greenhouse gas emissions by the end of 2022, and every year thereafter.” With a three step plan in place, they plan on: (1) Reducing emissions, (2) Retaining the existing carbon storage, and (3) Removing carbon from the atmosphere. Reel Green™ is looking forward to amplifying Netflix’s mission and sustainability targets through this partnership.
ICG Local 669 represents over 1000 highly trained, skilled and talented camera professionals and publicists across the Western Canadian jurisdiction.
“Through partnerships with organizations such as Reel Green™, ICG 669 can educate our members and give back to the communities in which we work and live. Promoting sustainable film production is an integral step on the path to a more sustainable planet,” says Keith Woods, ICG 669 Business Agent and member of the Reel Green™ Advisory Committee.
The Reel Green™ initiative is now comprised of 22 industry partners whose support is invaluable. Spearheaded by Creative BC, and funded by our industry partners, Reel Green™ helps Canada’s motion picture industry unite to improve production practices and reduce environmental impacts.
Learn more about the initiative and discover ways to get involved at http://reelgreen.ca/
Stay Connected
Subscribe to our newsletters