Creative BC releases 2019/20-2020/21 Amplify BC Report

Delivered by Creative BC, Amplify BC grant programs renewed for 2019/20 provided impactful funding for B.C.’s artists, industry professionals and music companies. By March 2020, 7.5-million was invested by the Province of British Columbia through Amplify BC to grow and develop B.C.’s music industry when the global pandemic hit. As COVID-19 reached B.C., and gathering restrictions resulted in the cancellation of all live music performances, Creative BC offered maximum flexibility to grant recipients facing new realities.

In-depth industry consultations resulted in the redesign of Amplify BC programs to meet the needs of an industry in crisis. Support from Amplify BC helped the industry endure, adjust, and evolve during these unprecedented times. The renewal of the $7.5M Amplify BC fund by the Province of British Columbia in the following 2020/21 fiscal year was vital in helping protect industry infrastructure and assisting survival of the many festivals, venues, live music presenters and music companies reliant on performance revenues.

This summary outlines how Creative BC tuned in to the needs of B.C.’s music sector and adapted the design and delivery of Amplify BC in FY2019/20 and FY2020/21.

Read the Amplify BC FY2019/20 and FY2020/21 Report here

This report can be found on the Creative BC Knowledge Hub under Research + Reports