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Register for the Canada Pavilion at G-Star 2023 (Busan, Korea)
Are you interested in working with Korean companies and/or publishing your games in the Korean market?
Join the Canada Pavilion at G-Star 2023, Korea’s largest gaming trade show and one the most important in Asia! In 2022, G-Star featured 1,130 game-related companies from 43 countries and welcomed more than 2,200 B2B visitors and over 184,000 B2C visitors.
In collaboration with the Alberta and BC offices in Seoul, the Trade Commissioner Service Team in Seoul will organize the Canada Pavilion, consisting of 6 booths (6mX9m) where we will have meeting space along with demo stations to showcase your games and technology! Promote your games and get connected to publishers, distributors, developers and other key contacts in the gaming industry in Korea through business-to-business (B2B) matchmaking.
As travel restrictions have eased, we will be prioritizing companies that are able to come in-person as this will make for a more productive and meaningful participation!
About the Korean gaming market
South Korea is the 4th largest market globally, after the US, China and Japan. As of 2021, it accounted for 7.6% of the global gaming market.
In 2021, Mobile gaming (57.9%) is the platform of choice and local companies actively develop and release mobile games for domestic and global audiences. PC gaming (26.8%) remains massively popular due to widespread accessibility to PC bangs (PC rooms), an abundance of games, and popularity of e-sports. Compared to other countries, the market share is low for console gaming (5%) and arcade gaming (1.3%). On the other hand, game circulation businesses, such as PC bangs and gaming arcades, have been recovering from the effects of COVD-19.
Over 70% of the Korean population has played games. South Koreans gamers are big fans of MMOs and the most popular kinds of games include RPGs, shooters, and RTSs. Finally, Koreans strongly favour free-to-play mobile games. That said, Korean gamers are big spenders, with some 38% spending money on games.
• When: November 16 to November 18, 2023 (B2B)
• Where: Busan Exhibition and Convention Center (BEXCO), Busan, South Korea
• Who: Canadian video game studios seeking opportunities to expand in South Korea and internationally.
• Register to attend: Please complete the registration form by September 8, 2023
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