British Columbia’s creative industries are storytellers – the province is a global leader in original content creation and production. Its diverse creators and creative companies bring a distinct perspective to a highly competitive global marketplace that is expanding rapidly. This highly skilled talent base delivers stories and experiences that inform, entertain and connect people across the many media forms we all consume today – whether traditional or emerging. From big screen and mobile phone to headset, console, live stage and printed page, join Prem Gill CEO of Creative BC, as she shares perspectives on the business behind these forms of entertainment and the nuances, challenges and future opportunities she sees for B.C.’s creative sector.