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Reel Green™ Celebrates Waste Reduction Week: Paving the Way for a Greener Motion Picture Industry

Oct 16, 2023

Waste Reduction Week, taking place from October 16th to 22nd, marks a dedicated time for individuals and organizations to reflect on their environmental impact and find innovative ways to reduce waste. In line with this eco-conscious initiative, the motion picture industry in British Columbia is making remarkable strides in environmental sustainability through the Reel Green™ initiative.

Since 2001, the Waste Reduction Week in Canada campaign has encouraged Canadians to address waste-related issues and transition towards a circular economy. Here in British Columbia, Reel Green™ is at the forefront of this transformation, dedicated to reshaping the motion picture industry into a more eco-friendly and sustainable sector.  Let’s explore how Reel Green is accomplishing this.

 

Reel Green™ Tools and Resources: A Path to Sustainability

Reel Green™ offers a range of resourceful toolkits designed to facilitate and implement greener practices in the motion picture industry. These toolkits empower film professionals to make environmentally responsible choices. Here are some of the key Reel Green™ toolkits:

  1. Clean Energy Toolkit: Developed by the Clean Energy Committee, this toolkit supports the implementation of clean energy sources to reduce the industry’s reliance on fossil fuels. This not only minimizes carbon emissions but also decreases the environmental footprint of film production.
  2. Carbon Calculator: Adapted from the renowned carbon calculator, albert, Reel Green™ provides a free carbon calculator for productions in British Columbia. This tool enables producers to measure and track the carbon footprint of their projects, making it easier to identify areas for improvement.
  3. Green Vendors: The Reel Green™ initiative maintains a database of organizations and suppliers that offer environmentally sustainable solutions. This directory helps filmmakers make eco-conscious choices when sourcing products and services for their productions.

 

Reel Green™ Training: Empowering Industry Professionals

Education is a cornerstone of Reel Green’s mission. The program offers training sessions aimed at enhancing the sustainability knowledge and practices of industry professionals. Some of the training offerings include:

  • Carbon Calculator Training: This training equips participants with the skills to calculate the carbon footprint of their productions, helping them to better understand their environmental impact.
  • Sustainable Production Courses: Designed specifically for the motion picture industry, these courses teach industry members how to live and work in a more sustainable way. This knowledge empowers them to make more sustainable decisions throughout the production process.

Reel Green’s training sessions have already reached over 1,300 crew members, enabling them to develop a deeper understanding of climate change science, recognize the impact of their productions on the environment, and acquire the tools to reduce this impact. Moreover, it highlights the many benefits of adopting eco-friendly practices within the industry.

 

Collaborative Efforts Leading to Sustainability

Reel Green’s impact is a result of several key collaborative efforts and stakeholders. These include:

  • Clean Energy Committee: Supporting the transition to clean energy sources, this committee plays a crucial role in reducing the motion picture industry’s consumption of fossil fuels.
  • Circular Economy Committee: The committee engages with industry stakeholders, vendors and crew to discuss barriers and solutions to adopting a circular business model to reduce the industry’s carbon footprint.
  • Climate Screenings: Reel Green™ is collaborating with filmmakers who are creating change through cinema, by hosting free  community film screenings.
  • National Committee: Reel Green™ is a national leader in sustainable production efforts across Canada, ensuring that sustainable practices are embraced beyond just British Columbia.
  • Green Vendors: The program offers a platform to discover certified Reel Green™ vendors that can cater to the needs of British Columbia’s motion picture industry.

At Reel Green™, we’re proud to be a leading example of how collaboration and a commitment to sustainability can truly bring about positive change in our industry, which is notorious for its substantial environmental footprint. As we celebrate Waste Reduction Week, it’s the perfect time to applaud organizations that, like us, are making significant strides in reducing waste and promoting sustainability in their respective sectors. We’ve seen firsthand the impact that collective efforts can have on our planet, and we’re committed to continuing our mission to make a greener, more sustainable future a reality for all.

 

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